” I like to question what is considered beautiful, provocative or acceptable…”
What is the starting point when you think about new design?
It’s about trying to remember and expressing a feeling, and seeing what object could represent it best.
Is there a city that keeps inspiring you with its visual or musical culture
Lanzarote for its nature, Tokyo for everything else.
Your brand is usually described as brutalist and futuristic, may I also add “sexually charged?”
Yes for sure,
Your visuals are often pushing the limits of what’s usually accepted for luxury brands, what is your creative process for image making ?
I find inspiration in nature, different cultures, environments, and the contrasts between them. I’m particularly interested in creating imagery that challenges preconceived ideas and social norms, sometimes making people uncomfortable or encouraging them to look a little deeper. I like to question what is considered beautiful, provocative or acceptable, especially within the traditional boundaries of luxury imagery. I’m also interested in pushing the limits of what platforms like Instagram allow us to show.
Which words or phrases do you most overuse?
“Shut up, Meg!” and “It’s like Piccadilly Circus in here!” Along with countless other Catherine Tate quotes.
Are you superstitious?
No, but I do believe in the power of manifesting.
How has being vegan changed your life?
It has made me more conscious of the impact humans have on the environment and other living beings, and encouraged me to think more deeply about the choices we make every day.
If you could change one thing about yourself, what would it be?
I’d stop the clock. I’d happily stay this age forever.
When in doubt, who do you call first ?
ChatGPT
What are you working on right now?
I’m developing an agency that connects brands with production partners across Asia.
What is your idea of happiness?
Freedom. Being able to do what I want, when I want. Whether that’s watching cartoons in bed, surfing and snorkeling in Lanzarote, solving a difficult shoe design problem, or simply creating something with my hands.
What do you value most in your friends?
Authenticity, honesty, and knowing they have my back.