VINTAGE / ‘THE LURE’ / 1994-1998 MATCHBOOK

$100.00

Limited edition bar matches

1 of 1

The LURE, located at 409 W. 13th Street in Manhattan, was one of NYC’s more popular leather bars during its time.

The brainchild of the late Wally Wallace and bankrolled by investors from within the community, the LURE (an acronym for Leather, Uniforms, Rubber, Etc.) opened in January 1994. It was the go-to place for leather guys before closing on April 9, 2003.