“This creative journey helped me start a healing process—the album represents the final phase of that process.”
Sina
location: La Station gares des mines
photograph by Luvas Veronese
styling by Maël Gicquel
art direction by Lucas Grutus
Interview and text by: Marius Corbet & Maël Gicquel
style assistant Gersende Gleizes , production assistant Margaux Brouard
t-shirt by Edwin, trousers by Highlight Studio
My team and I arrive at one of the iconic spots of Parisian nightlife, on the edge of the périphérique, La Station – Gare des Mines. Tonight marks the 12th anniversary of the SUBTYL collective, and for the occasion, we’re meeting with SINA, co-founder of the collective, producer, and DJ. Before the buzz of the evening, we came to capture a few quiet moments. After a wild night, I reconnected with Sina to conduct the interview in a more suitable setting—his studio.
Hi! How are you? What’s your take on the evening and your performance?
I’m doing great, thanks! The performance—I thought it was monumental! Each of us represented a monument on stage. Snake with his body, and Boston with their attitude. I was surprised by how the performance turned out. It was the first time we tried this in a club; everything was improvised—though we did do some initial testing, of course. It allowed for true freedom and a natural interaction between the three of us. But the performance still needs work. I’d like to have it polished for the summer.
Is letting go important to you?
It’s one of the central themes in my music. La Station – Gare des Mines is a club where that kind of release is total, which elevated the performance. Bringing in other disciplines on stage is quite rare, and this hybrid approach enables a cultural mix. I’ve always tried to bring art into my work, to bring the crowd as close to the DJ as possible. Today, the scene is moving toward that fusion, which is great.
bomber by Edwin, jeans by Tommy Hilfiger, t-shirt by Zuni
Let’s talk about your latest EP.
In 2024, I released a 5-track EP on Agora Records, Survival of the Fiercest—the name is a nod to hip-hop, andspecifically Mobb Deep, who released Survival of the Fittest. I’ve always been inspired by early hip-hop and its political messages. I use a lot of samples from the music I listened to growing up, which brings a new dimension to my work and helps keep that message alive. Music has always been a vehicle for commitment, for raising our voices—I try to keep that in mind when I create.
What about your upcoming album?
My new album will be called Music with a Massage—a play on “Music with a Message,” which stands for activism in music. Art has always been a form of expression for marginalized communities. When we don’t have access to mainstream media, we’re left with few ways to get our message across—art is one of them. Through it, we can unite a community so their voices are finally heard.
What was your creative approach for this album?
I asked myself two questions: Does techno still carry a message? And can music help us heal? I was assaulted when I was younger, and my music became very aggressive, very raw. During COVID, I took time to focus on myself and create. This creative journey helped me start a healing process—the album represents the final phase of that process. It’s the result of a long journey. The album is more personal, more tribal.
Do you have a particular place where you like to create?
Not really. I’m always in a creative bubble—any emotion can inspire my music. That bubble can appear anytime. Music has always been a refuge and a way to express myself.
jeans by OUEST
bomber by Edwin, jeans by Tommy Hillfiger, t-shirt by Zuni
What techniques did you use on this album?
On this album, I’ve solidified the styles and techniques I’ve been developing for years. Sampling, for example, lets me include hip-hop references—it’s like a scavenger hunt I leave behind. I also incorporate sounds from the Swana region—Turkish and Arabic vocals—which adds a cultural dimension to my techno. These samples from my region are especially important today. They help shine a light on a culture that’s often criticized or undermined because of current conflicts. It’s hard to feel proud of your roots right now, so it’s more important than ever to show their beauty.
Let’s talk about the electronic music scene. How do you see its media evolution and, for some, its loss of value?
The scene had already started to lose value in the early 2000s with the end of raves and the return of clubs—spaces that are hedonistic by nature and rarely political. I’m not here to criticize other people’s music; I believe it’s up to each artist to choose their medium and how they speak out. The scene is so diverse that criticizing it as a whole would be like criticizing everyone who listens to it.
Is activism and speaking out important to you?
These days, having a political opinion or being outspoken is risky—you’re immediately categorized, you step out of the commercial artist mold, and you’re no longer “marketable.” But I fully accept that risk. I hope more artists speak out—most of them do have opinions but are afraid to voice them. This is urgent—how much time do we have left before we reach a point of no return? Another issue today is that social media is replacing traditional media. I see journalists as the historians of the present; they connect and spotlight cultural movements that might not even be aware of themselves. People are consuming too much content that’s essentially disguised advertising, instead of real journalism. This weakens both our culture and our media—like the recent disappearance of TRAX magazine for electronic music.This crisis in information is alarming and leads to a culture of misinformation. In this chaotic transitional period, I’m staying focused on my values and convictions, which have always been clear. That’s what led me to create SUBTYL with two friends 12 years ago. It’s a collective that stands for an inclusive scene, young talent, minorities, and equality. We’re probably answering the same questions I asked myself while creating the album.
How did your passion for electronic music begin?
I started going to clubs pretty young—around 14—because in Spain they’re not that strict about age. I discovered electronic music at the end of my hip-hop phase when it became too commercial for me. I never thought I’d become a DJ. My family wasn’t from that world—it wasn’t well regarded. They still saw artists as belonging to a social and cultural elite, and I had that same view until I was 25. Still, I was involved—I had a blog called Mickey Club that was quite well known at the time, I helped with events and did communications for some collectives, and I had a few gigs a month. Then I started organizing parties with two friends because I felt the scene lacked authenticity, equality, and queer representation. We launched SUBTYL in 2012. For seven years, we organized small, intimate events with only Paris-based artists, which helped build a loyal audience. We collaborated with several artists, mixing performances and parties. The collective grew organically until 2018, when we decided to open our own space—in a former halal butcher shop. After a few months, we realized having a physical venue wasn’t compatible with our lives. Meanwhile, my career was evolving. So, we decided to close it, and to this day we still organize several events a year—up to our 12-year anniversary this December!
tank top by From Outer Space, jeans by Mehdid
What’s next for SUBTYL?
New people have joined the team, bringing fresh energy. We recently launched the label, which is our main focus for the coming year. We plan to produce new artists, continue hosting parties in Paris, and expand internationally.
jeans by OUEST
tank top by From Outer Space, jeans by Mehdid
Let’s talk fashion. What’s your relationship with it?
I wouldn’t say I’m a fashion person—I love clothes, styling, adorning myself, and having that means of expression. Clothes don’t help me find identity or social status—I’m looking for expression. Nightlife offers that freedom, but I don’t want it to turn into a fashion runway. Like François X said, “you come to get dirty.” We’re here to express ourselves and let the clothes live. That said, I love working with young creatives—wearing their pieces during gigs, in videos, or just buying their designs to support short supply chains. It’s very hard to start a brand today, and people turn to fast fashion too easily. I’ve also done music for fashion shows like GAUCHÈRE’s—it’s a super cool and creative exercise.
Any dream collaborations?
I’d say ARKA. On my new EP Body to Body, there are some great collabs. I would’ve loved to work with SOPHIE while she was alive. Jeff Mills—for the pleasure of spending a day in the studio with him. And Carl Cox—for his energy!
Which EP are you most proud of?
Adjib—the first one where I used Persian instruments, like traditional percussion and the Iranian flute.
Do you have any rituals or good-luck charms before a gig?
I always wear a necklace a friend made for me. Before a gig, people usually say “enjoy the process”—I say “process the joy,“ meaning I take time and energy to absorb the moment. I always arrive an hour early to take in the space, be grateful for where I am, and remind myself this is what I always dreamed of. I try to live the night to the fullest, thinking of the youth who can’t party—like in Iran. I party for them!
Do you prepare your sets?
No—fully improvised. But to improvise well, you need a lot of practice. I record myself constantly—it’s a never-ending process. I usually have an intro track in mind, but sometimes it doesn’t work, and I change it at the last second.
Your favorite track?
Blackwater—a classic by Octave One! It’s a great final track for a set. I ended a set at RSO on a Monday around noon with that one—it was wild.
And of course, for CRUSHfanzine, your secret crush or latest obsession?
These past 3 months I’ve been so focused on the album that I haven’t had much time to relax—so I’d say my performance with Boston and Snake. It was a beautiful moment. I really have a crush on both of them—they have incredible personalities and amazing energy.
Thank you so much, Sina, for this interview!
Thank you!!
We wrap up the interview with a sneak preview of his upcoming album, which drops on April 25th!